Our very own Birk Cooper visited Fox 6 in Milwaukee to discuss the ease of Fetch Rewards and how shoppers can use the app to save on every trip to the grocery store (or convenience store...or drugstore...or big box store...or liquor store...).
The Chicago Tribune examines the increasing demand for mobile in-store shopping in the grocery store market, and the efforts by leaders in the industry to bring quicker checkout to the experience. Shop Fetch and our CEO, Wes Schroll, are cited in the article.
Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.
In a recent test, shoppers who scanned Heinz Ketchup with the Fetch app received a deal for the condiment brand's mustard, resulting in a 20 percent conversion...
Kraft Heinz has formed a seven-year partnership with Fetch Rewards to extend its reach with an ever-increasing base of mobile shoppers.
According to Leandro Balbinot, CIO of Kraft Heinz North America, with headquarters in Chicago and Pittsburgh, the partnership will "help time-constrained, budget-pressed consumers with next-generation frictionless mobile shopping tools..."
Quillins stores in La Crescent and on French Island are trying out an app for your smart phone called Fetch.
The app not only allows you to keep track of what you're spending, but cashiers can also use that list to ring customers up at at the checkout line. There's also the opportunity to save money at the register with redeemable points and coupons.
Interview with Wes Schroll, CEO of Fetch Rewards, the Insight Innovation Competition winner at IIeX Atlanta.
The Insight Innovation Competition continues to be the funnel for innovative start-ups that are making an impact in the insights industry. Past winners are all making their mark in transforming the industry by supporting new business models and methods that create differentiated insights.
The new Fetch Rewards app that aims to simplify grocery shopping by making it more efficient and
convenient is being tested in 10 stores, with plans to develop partnerships with about 150 new retail stores this year.
After downloading the free app, available on the Apple App Store and Google Play, customers can use their mobile phones to scan the items they wish to buy as they shop. The app is designed to eliminate the time and energy required to remove items from a cart, scan them and place them back in the cart during checkout. Test stores have several checkout lanes that accept Fetch and some even have dedicated checkout lanes for app users.
The Big Ten Network comes to the Fetch Rewards headquarters to get an inside look at how a group of young college students are putting everything aside to chase down a vision. The program gives a better view of who is behind this new app.
Wes Schroll was frustrated with his Target coupons. Sure, they were tailored to his purchase history,
and the expiration date was far away. Yet, by the time his next trip to Target rolled around, he'd
misplaced them again. A lifelong entrepreneur and Wisconsin School of Business student, he knew
there had to be a better way to find deals.
"I know a lot of people expect to wait a long time at checkout lines and be bored while they are grocery shopping," Schroll says. "I thought there has to be a better way to make shopping more entertaining and save people money."
The solution? Fetch Rewards — a company Schroll, 20, co-founded with fellow UW-Madison student Dan Litvak, a computer science major. The pair, along with their nine employees and 45 volunteer brand ambassadors,
Since 2005, the UMass Innovation Challenge has provided more than $500,000 in awards to 65 different
student-led teams. It is designed to help current students and young alumni who have innovative
business ideas to develop business plans and move products closer to market. This year's final round
competition was held April 17.
The top winner, Fetch Rewards is a mobile phone application that simplifies and streamlines the process of shopping. Fetch Rewards turns the mobile phone's camera into a bar code scanner that automatically brings up coupons for items and speeds checkout. Team members are Curt Owen, of Boxborough, who is pursuing an undergraduate degree in management, and Wes Schroll, from Acton, an undergraduate at the University of Wisconsin Madison. The faculty adviser is James Theroux, Flavin Professor of Entrepreneurship and director of the Center for Entrepreneurship at the Isenberg School of Management. The team also won the $250 audience choice prize.
The UW-Madison Office of Corporate Relations discusses the growth of Fetch over the past few years, from the introduction of Shop Fetch, to the development of Fetch Rewards, and the companies goals going forward. (Bonus feature: Great picture of Wes as a teenager)
The Tech Tribune ranked the top tech startups in Madison for 2018, and Fetch Rewards appears as number two (Is it ranked? We don't know. But let's assume it is. We're coming for you in 2019 EatStreet...). Madison has proven itself to be an incredible incubator for tech companies and we're honored to be on the list.
The Krazy Coupon Lady, the country's leading expert on saving money when you shop, reviewed Fetch Rewards. (Spoiler - She likes us!) The article walks through how easy it is to use Fetch Rewards and provides readers with tips on using the app to save on everyday items and redeem points for rewards.
Wes Schroll, the founder and CEO of Fetch Rewards, says that in early 2015, his startup received a call from a man who worked
at Oscar Mayer, the meat producer known for its hot dogs, bologna, and Wienermobile.
Schroll says the caller lived just outside of Madison, WI—where Fetch Rewards is based and also where Oscar Mayer operates a plant—and said he was interested in hearing more about Fetch, whose app for smartphones and tablets is aimed at saving shoppers money on groceries, and helping stores and food manufacturers build customer loyalty.
When Wes Schroll moved from a dorm into an apartment and began grocery shopping, he hated it.
"Every single one had the same issues," he says. "I had no idea how much I'd spent until I checked out. Coupons were a pain in the butt, so I never used them. And the checkout was inefficient." Pointing to his smartphone, he adds, "I figured there had to be some way to utilize these pieces of technology that everyone has to streamline the process."
Startups like Fetch Rewards, whose app can turn any mobile device into a scanner and savings magnet,
frequently and unintentionally step outside the traditional box to offer shoppers new services and processes.
Watching real shoppers interact with these new apps is useful to any retailer who wants to be at the leading
edge of the learning curve about what today's customers really want.
Based in Madison, WI, Fetch Rewards has a patented technology that connects smartphones and other digital devices like tablets with any type of point-of-sale system
Fetch Rewards, an innovative Smartphone application developed by three University of Wisconsin-Madison entrepreneurs, launched at Ptacek's IGA
in Prescott, WI on April 10, 2014. Fetch has had success at its first store, Fresh Madison Market, in Madison, WI and seeks to enhance the experience of even more shoppers.
"Our goal is to reinvent the way people grocery shop, and we are excited to share the opportunity to save time and money with the customers of Ptacek's IGA," said CEO Wes Schroll.
Fetch Rewards creates a simpler, more efficient way of shopping. Fetch offers weekly coupons in addition to a store's sales and coupons, making it the cheapest way of shopping for groceries. The user can create and share grocery lists, as well as see items on sale at the store before even stepping foot in the store. ...
University of Wisconsin business students are helping people "fetch" their groceries and receive
automatic savings with the creation of a new smartphone application.
UW School of Business student Wes Schroll developed the idea for this application about a year ago while he was standing in line and watching people unload their groceries and put them back in their cart, co-founder of the company, dubbed Fetch Rewards, Dan Litvak said.
"It's the kind of repetitive process we are all accustomed to at the checkout line," Litvak, a UW computer science student, said. "[Schroll] was sort of thinking ‘there has got to be a better way.'"
Fetch Rewards LLC, a mobile application designed to reinvent the grocery shopping experience, won the
$10,000 Innovative Minds Challenge May 10 at UW-Madison.
Innovative Minds, sponsored by the Madison office of the law firm Perkins Coie LLP, recognizes the top student innovation of 2013 that is best positioned for commercial development. Fetch Rewards, run by UW-Madison business student Wes Schroll, not only has logged a year of development, but will be beta-tested this fall at grocery stores in La Crosse, Wisconsin.