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FRUSTRATED BY SELF-CHECKOUT? RETAILERS LOOK TO SMARTPHONES TO CUT THE LINE

Chicago Tribune - December 12, 2016

The Chicago Tribune examines the increasing demand for mobile in-store shopping in the grocery store market, and the efforts by leaders in the industry to bring quicker checkout to the experience. Shop Fetch and our CEO, Wes Schroll, are cited in the article.

KRAFT HEINZ UPS COMMITMENT TO MOBILE SHOPPER MARKETING FOLLOWING INITIAL SUCCESS

Mobile Marketer - May 25, 2016

Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch Rewards in an effort to drive in-store conversions and gain insight into shopping behavior.

In a recent test, shoppers who scanned Heinz Ketchup with the Fetch app received a deal for the condiment brand's mustard, resulting in a 20 percent conversion...

KRAFT HEINZ SIGNS WITH FETCH REWARDS

Progressive Grocer - May 23, 2016

Kraft Heinz has formed a seven-year partnership with Fetch Rewards to extend its reach with an ever-increasing base of mobile shoppers.

According to Leandro Balbinot, CIO of Kraft Heinz North America, with headquarters in Chicago and Pittsburgh, the partnership will "help time-constrained, budget-pressed consumers with next-generation frictionless mobile shopping tools..."

QUILLIN'S INTRODUCES SMARTPHONE APP

News 8 La Crosse - May 18, 2016

Quillins stores in La Crescent and on French Island are trying out an app for your smart phone called Fetch.
The app not only allows you to keep track of what you're spending, but cashiers can also use that list to ring customers up at at the checkout line. There's also the opportunity to save money at the register with redeemable points and coupons.

HOW FETCH REWARDS IS GOING TO DISRUPT SHOPPER INSIGHTS FOREVER

GreenBook Blog - July 21, 2015

Interview with Wes Schroll, CEO of Fetch Rewards, the Insight Innovation Competition winner at IIeX Atlanta.

The Insight Innovation Competition continues to be the funnel for innovative start-ups that are making an impact in the insights industry. Past winners are all making their mark in transforming the industry by supporting new business models and methods that create differentiated insights.

10 STORES TESTING NEW GROCERY SHOPPING APP

Progressive Grocer - March 26, 2015

The new Fetch Rewards app that aims to simplify grocery shopping by making it more efficient and convenient is being tested in 10 stores, with plans to develop partnerships with about 150 new retail stores this year.

After downloading the free app, available on the Apple App Store and Google Play, customers can use their mobile phones to scan the items they wish to buy as they shop. The app is designed to eliminate the time and energy required to remove items from a cart, scan them and place them back in the cart during checkout. Test stores have several checkout lanes that accept Fetch and some even have dedicated checkout lanes for app users.

APP HELPS SHOPPERS FETCH SAVINGS

Wisconsin State Journal - February 21, 2015

A new program at Pierce's Marketplace saves customers time and money, and they'll never have to clip a coupon or write out a shopping list again.

Pierce's recently launched the Fetch Rewards program at its West Baraboo and Portage stores. It's a free mobile application customers can download onto their smartphones and tablets, and then use to scan every item they place in their carts.

BIG TEN NETWORK: FORWARD MOTION

Forward Motion - November 19, 2013

The Big Ten Network comes to the Fetch Rewards headquarters to get an inside look at how a group of young college students are putting everything aside to chase down a vision. The program gives a better view of who is behind this new app.

BUSINESS STUDENTS LAUNCH APP TO "FETCH" GROCERY DEALS

UW Madison News - October 15, 2013

Wes Schroll was frustrated with his Target coupons. Sure, they were tailored to his purchase history, and the expiration date was far away. Yet, by the time his next trip to Target rolled around, he'd misplaced them again. A lifelong entrepreneur and Wisconsin School of Business student, he knew there had to be a better way to find deals.

"I know a lot of people expect to wait a long time at checkout lines and be bored while they are grocery shopping," Schroll says. "I thought there has to be a better way to make shopping more entertaining and save people money."

The solution? Fetch Rewards — a company Schroll, 20, co-founded with fellow UW-Madison student Dan Litvak, a computer science major. The pair, along with their nine employees and 45 volunteer brand ambassadors,

FIRST PLACE IN UMASS INNOVATION CHALLENGE

UmassAmherst - April 29, 2013

Since 2005, the UMass Innovation Challenge has provided more than $500,000 in awards to 65 different student-led teams. It is designed to help current students and young alumni who have innovative business ideas to develop business plans and move products closer to market. This year's final round competition was held April 17.

The top winner, Fetch Rewards is a mobile phone application that simplifies and streamlines the process of shopping. Fetch Rewards turns the mobile phone's camera into a bar code scanner that automatically brings up coupons for items and speeds checkout. Team members are Curt Owen, of Boxborough, who is pursuing an undergraduate degree in management, and Wes Schroll, from Acton, an undergraduate at the University of Wisconsin Madison. The faculty adviser is James Theroux, Flavin Professor of Entrepreneurship and director of the Center for Entrepreneurship at the Isenberg School of Management. The team also won the $250 audience choice prize.

FETCH REWARDS TEAMS UP WITH SHOPWELL TO BRING NUTRITION EXPERTISE TO SHOPPERS

Globe Newswire - June 21, 2016

Fetch Rewards, a leader in mobile shopping, has announced a partnership with leading nutrition platform ShopWell Labs, Inc. The partnership will bring Fetch shoppers personalized dietary and nutritional information while they shop, to help them find the best products for their personal health needs.

LOCAL TIES LEAD TO PARTNERSHIP BETWEEN FETCH REWARDS AND KRAFT HEINZ

Xconomy - May 25, 2016

Wes Schroll, the founder and CEO of Fetch Rewards, says that in early 2015, his startup received a call from a man who worked at Oscar Mayer, the meat producer known for its hot dogs, bologna, and Wienermobile.
Schroll says the caller lived just outside of Madison, WI—where Fetch Rewards is based and also where Oscar Mayer operates a plant—and said he was interested in hearing more about Fetch, whose app for smartphones and tablets is aimed at saving shoppers money on groceries, and helping stores and food manufacturers build customer loyalty.

FETCH REWARDS HIRES FORMER PROMOWORKS CEO MICHAEL KENT AS PRESIDENT AND COO

Yahoo! Finance - May 18, 2016

On the tails of being named a top 25 Food Industry Disruptor by Supermarket News, Fetch Rewards is keeping momentum by announcing a number of new key hires, including Michael Kent as President and COO. Kent will be heading up Operations and Business Development alongside CEO Wes Schroll.

UW-MADISON SPINOFF WANTS TO HELP OUT IN THE GROCERY AISLE

UW-Madison News - October 27, 2015

When Wes Schroll moved from a dorm into an apartment and began grocery shopping, he hated it.

"Every single one had the same issues," he says. "I had no idea how much I'd spent until I checked out. Coupons were a pain in the butt, so I never used them. And the checkout was inefficient." Pointing to his smartphone, he adds, "I figured there had to be some way to utilize these pieces of technology that everyone has to streamline the process."

FETCH REWARDS: WHAT CAN BIG CHAINS LEARN FROM START UPS?

Brick Meets Click - April 28, 2015

Startups like Fetch Rewards, whose app can turn any mobile device into a scanner and savings magnet, frequently and unintentionally step outside the traditional box to offer shoppers new services and processes. Watching real shoppers interact with these new apps is useful to any retailer who wants to be at the leading edge of the learning curve about what today's customers really want.

Based in Madison, WI, Fetch Rewards has a patented technology that connects smartphones and other digital devices like tablets with any type of point-of-sale system

MADISON START-UP FETCH REWARDS FETCHES STATE LOAN

Wisconsin State Journal - March 18, 2015

Fetch Rewards, a Madison startup that says its free app makes grocery shopping faster and easier, is getting a $500,000 loan from the Wisconsin Economic Development Corp.

Fetch lets shoppers scan items as they put them into their grocery cart, automatically applying any discounts available for the products. Shoppers still have to go through the checkout line, but Fetch says the process is much faster because the items already are checked and tabulated. It also provides loyalty rewards.

A WHOLE NEW WAY TO GROCERY SHOP

Pierce County Herald - June 18, 2014

Fetch Rewards, an innovative Smartphone application developed by three University of Wisconsin-Madison entrepreneurs, launched at Ptacek's IGA in Prescott, WI on April 10, 2014. Fetch has had success at its first store, Fresh Madison Market, in Madison, WI and seeks to enhance the experience of even more shoppers.

"Our goal is to reinvent the way people grocery shop, and we are excited to share the opportunity to save time and money with the customers of Ptacek's IGA," said CEO Wes Schroll.

Fetch Rewards creates a simpler, more efficient way of shopping. Fetch offers weekly coupons in addition to a store's sales and coupons, making it the cheapest way of shopping for groceries. The user can create and share grocery lists, as well as see items on sale at the store before even stepping foot in the store. ...

NEW APP HELPS STUDENTS "FETCH" THEIR GROCERIES

The Badger Herald - October 16, 2013

University of Wisconsin business students are helping people "fetch" their groceries and receive automatic savings with the creation of a new smartphone application.
UW School of Business student Wes Schroll developed the idea for this application about a year ago while he was standing in line and watching people unload their groceries and put them back in their cart, co-founder of the company, dubbed Fetch Rewards, Dan Litvak said.

"It's the kind of repetitive process we are all accustomed to at the checkout line," Litvak, a UW computer science student, said. "[Schroll] was sort of thinking ‘there has got to be a better way.'"

NEW TECH-ENHANCED GROCERY SHOPPING EXPERIENCE WINS INNOVATIVE MINDS PRIZE

College of Engineering News - May 14, 2013

Fetch Rewards LLC, a mobile application designed to reinvent the grocery shopping experience, won the $10,000 Innovative Minds Challenge May 10 at UW-Madison.

Innovative Minds, sponsored by the Madison office of the law firm Perkins Coie LLP, recognizes the top student innovation of 2013 that is best positioned for commercial development. Fetch Rewards, run by UW-Madison business student Wes Schroll, not only has logged a year of development, but will be beta-tested this fall at grocery stores in La Crosse, Wisconsin.

BOSTON COLLEGE VENTURE COMPETITION

Boston College - April 12, 2013

The $10,000 second-place prize went to BC undergraduates Tommy Christmas '13 and Kevin McGovern '14 and their high school classmates Tyler Kennedy and Wes Schroll, who both study at the University of Wisconsin. All four grew up in Acton and attended Acton-Boxborough Regional High School.

They impressed the judges with Fetch Rewards, the most ambitious proposal of the five finalists. A mobile app for grocery shoppers, Fetch Rewards would offer a range of services and discounts to shoppers in real time, while collecting volumes of cutting-edge data about shoppers, products and service. The team is seeking financing to launch a beta version through a mid-west grocery chain within the next 9-12 months.